In my previous blog I discussed the growing ability of audiences to create their own content. This idea leads me into this weeks post about control and ownership of that content.
Pinterest is a medium for which users can “pin” links, photos or articles onto their personal profile as part of a compilation of their online identity. Although each user acts as curator for their “boards”, the content that is collected to create them is usually pinned from another user’s account or a foreign website. This brings into light the issues of content ownership, not only for Pinterest users but also for directors of foreign websites.
The functions of Pinterest operate in such a way that is designed to maintain the origins of Pins. When users pin directly from a website, a link is formed to the original source, which allows other users to gain further information, pictures, ideas et cetera and at the same time allows for credit to be given to the original website. Even the function of re-pinning the pins of others usually allows the original link to be kept in tact. These functions enable control over content and allow credit to be given.
Pinterest’s Terms of Service and Copyright compliance encourages the use of their site to be done with content ownership and intellectual property in mind. Pinterest “respects the intellectual property rights of others and expects its users to do the same… In accordance with the Digital Millennium Copyright Act of 1998… Pinterest will respond expeditiously to claims of copyright infringement committed using the Pinterest website…” (2013 Pinterest) With Pinterest’s respect for intellectual property, the website and its users may benefit from sites that use of an open content form of licensing from which to Pin from, such as Creative Commons so no copyright infringements occur.
A fellow BCM112 student, Jarrah Bowley, tweeted this link, which I found very interesting and relatable to this blog post.
Pinterest’s Copyright Compliance: 2014, Pinterest, 23.03.2014 <http://about.pinterest.com/copyright/>