Stream all the Videos!

With the highly-anticipated launch of the Australian Netflix fast approaching, I thought I would focus this week’s blog post on an article exploring the way in which Australian consumers access video content online. So, lets get started!

Source: I created this meme! Generated on imgflip Meme Generator

Source: I created this meme! Generated on imgflip Meme Generator

The evolution of technology has significantly changed Australia’s media landscape. The Internet is undeniably being utilised in all aspects of life, especially in entertainment. In an article presented by the Research and Analysis section, Australian Communications and Media Authority (ACMA) has researched the impact that the Internet has had on the viewing patterns of Australian’s. The article, Supply & Demand: Catch-up TV leads to Australian’s online video use (2015), explores how online video content services are expanding in Australia to fulfil the needs of consumers, and how it is impacting their viewing habits. This article is available online on the ACMA website for those interested in the Australian media landscape or the increasing impact of the Internet. ACMA has conducted both primary and secondary research for this article. The article examines previously researched media trends, as well as incorporating primary research to analyse current media usage. The article adheres to formal language and is structured like a research report. The text is structured around charts, graphs and tables, visually representing the relevant information and statistics.

An example of graphs and values from the article

An example of graphs and values from ‘Supply & Demand: Catch-up TV leads to Australian’s online video use’  (2015).

Viewing habits have increasingly changed in the past few years due to the available technology. As consumers, our entertainment options have become more diverse. Many people, especially in my generation, rely on the Internet for our primary source of entertainment, from our social media to our viewing content. From the data presented in the article, 55% of 18-24 year-olds engage with any online video service, 12% use commercial Internet television services, 43% watch catch-up television online and 12% use video on-demand services.

Sourced directly from ACMA article

Sourced directly from ‘Supply & Demand: Catch-up TV leads to Australian’s online video use’ (2015).

This report makes conclusions such as that 8 million Australians had watched OVC in the six months leading up to June 2014, a 5% increase from May 2013. The majority of Australians using online video content do so because, as consumers, it gives them the power to access content, through a free service, at a time that is suited to them, and with the ability to skip ads… and watch as many episodes consecutively as they like.

This objective and well-research article, gives the reader (who is in this case me) an informed perspective on the changing media landscape. I believe that the convenience and choice allowed by watching TV content on the Internet, is why people are shifting from conventional TV methods, to watching their shows online. Because really, watching your shows online means that you can watch a whole season in one night.

In tribute to the return of GOT Source:

Reference List

ACMA (the Research and Analysis section) 2015, Supply & demand: catch-up TV leads Australia’ online use, ACMA, viewed 29/3/2015, <> .


Let me just Google that.

We do research all the time, even if we don’t realise it. Research simply and literally means “to search for, to find” (Berger, 2014). We undertake research everyday, in order to help us make decisions and choices. It may be intuitive, common sense, causal or selective (McCutcheon, 2015), but in many instances, research is done unconsciously and automatically. Not all research that we undertake is deliberate or scholarly (but scholarly research is important and I will come back to that later).

With technology and social media so available, information is readily accessible and absorbable. The opinions of others that are shared through our social media sites influence our choices and help to inform us when making decisions. For example, how many of your are reading my blog post for the pure and simple reason of trying to find inspiration and information for your own blog post… because you have left it to the last minute and are freaking out? I know that is what I did. Or, how often is the UOW Buy and Sell page consulted for, not only buying and selling, but for information? I have seen everything from people seeking employment opportunities to individuals wanting to find out the best place on campus for Gluten-Free food.

Berger (2014) makes a relevant point in that when we want to purchase something (especially something that will use up the funds), many people will go online and look at product descriptions, reviews, price comparisons etc. etc. I did this just the other day before buying my iPad keyboard case (hit up the JB Hi-Fi website). But I also do this with little things, like Youtube-ing what makeup products I should invest in or scrolling through Pinterest to find a new Brownie recipe.

...Which I admit, am guilty of.

…Which I admit, am guilty of.

The omnipresence of social media has such a significant impact on the contemporary Western world, that we use it in almost all aspects of our lives.

This leads me to what I want to focus on, or “research”; the place social media has in our lives. I want to know of social media’s use as a research tool; its utilization as a communication tool; its evolution from traditional media… or to find out if Youtube and Pinterest are only useful for recipes and reviews.

Ok, I know what you’re all thinking…

Click for Source

But hear me out… With the rapid evolution and growth of social media, it should be taken as seriously as conventional or traditional media. As of February 2015:

  • Facebook had 13.8 million steady users
  • had 6.1 million
  • Instagram had 4 million monthly active Australian users
  • Twitter had 2.8 million users
  • Pinterest had 350,000
  • Snapchat had 1.07 million active Australian users
  • …And Tinder had approximately 1.5 million Australian users (Cowling, 2015).
More relevant statistics in a nifty little graph

More relevant statistics presented in a nifty little graph courtesy of Simon Kemp on We are Social (2015)

The research I conducted to find this information could be classified as scholarly research (I told you I would mention it later). Scholarly research is generally more systematic, objective, careful and deliberate than everyday research, and is concerned with correctness and truthfulness than everyday research (Berger, 2014). I do intend for there to be more scholarly research, and generally more directness to my posts in the upcoming weeks… So we have that to look forward to.

Reference List:

Berger, Arthur A. 2014, ‘What is research?’, in Media and communication research methods : an introduction to qualitative and quantitative approaches, 3rd ed., SAGE, Los Angeles, pp. 13-32.

Cowling, D 2015, Social Media Statistics Australia – February 2015, Social Media News, viewed 16.3.15, <>.

McCutcheon, M 2015, ‘What is Media Research?’, powerpoint slides, BCM210, UOW, viewed 11.3.15.